Facebook & Social Media: How See Kai Run is Using it for Great Customer Service
Recently my wife ordered a new pair of shoes from See Kai Run for our youngest daughter’s birthday. Unfortunately, when we received the shoes they were the incorrect ones. My wife was a bit perturbed, so I jumped on Facebook to see what kind of presence they had within one stream of social media. I found an active facebook page and immediately left a comment describing our predicament and disappointment.
I was impressed with the response. Click on the screenshot to the left and you’ll see that they responded in 19 minutes, giving detailed instructions as to how they could resolve the problem and apologizing. Meagin called in the next morning, and after talking to a friendly representative, was printing off a postage label to mail back the shoes free of charge.
This is a great example of one way businesses are utilizing social media and Facebook to engage their loyal customers and to attract potential customers through great customer service. Their response was fast and provided detailed information how to solve the issue. Customer service is one significant way businesses can leverage a free tool and network.
Upon returning the shoes back to See Kai Run the quickly sent us the correct ones. The wife was happy and See Kai Run had earned a new fan and a click on their “I Like” button.
