Beaufort County Economic Development
Where businesses and people go to thrive.
Beaufort County, South Carolina has all the ingredients for a great business destination — a stunning coastal environment, a supportive entrepreneurial community, and a team at the Economic Development Corporation that goes above and beyond for every business they serve.
Mindflint partnered with the BCEDC to uncover what truly sets Beaufort County apart — then brought that story to life across every channel, from a comprehensive messaging strategy and a redesigned website to live event production, social media management, original video content, and more.
Services Provided:
Marketing & brand Strategy
Finding the story only Beaufort County could tell.
Starting with deep stakeholder interviews, competitive analysis, and syndicated audience research, we developed a clear brand positioning for the BCEDC: a place where extensive support meets an exhilarating environment — where entrepreneurs and their businesses can genuinely thrive. That positioning became the strategic foundation for every piece of communication that followed, giving the entire team a unified story to tell.
web + social
Bringing the soul of Beaufort County to life online.
With a clear message strategy in hand, we redesigned the BCEDC website to reflect the personality and energy of Beaufort County — focusing on a story-driven experience that connects with the entrepreneurs and business owners they’re trying to reach — and then extended that story on other digital channels like social and email.
Event Production
Building a brand that brings a community together.
Economic development doesn’t happen in isolation — it happens when the right people are in the same room. We helped create Converge, a regional economic development summit that brings together business owners, community leaders, and regional stakeholders to share resources, spark ideas, and build the kind of connections that move a region forward. From naming and visual identity to full event production, we built Converge into an experience that reflects everything Beaufort County stands for — welcoming, energetic, and built on the power of community.
“Mindflint has helped us to collect, analyze and use data to understand what was driving our early accomplishments. With their input we have refined our messaging to successfully build our future client pipeline and land deals.”
